LEXINGTON, Ky. — Bank of the Bluegrass & Trust Co. announced the introduction of a patent-pending new checking account product developed intentionally to meet the needs of small business owners. This new account, Bluegrass Business Rewards, offers significant benefits, including 1% cash back on qualifying debit card purchases. This new account, Bluegrass Business Rewards™, offers significant benefits, including 1% cash back on qualifying debit card purchases.
After more than 50 years serving the Lexington community, Bank of the Bluegrass has become familiar with small business owners’ unique challenges. Banks have historically missed the mark as bank accounts are typically created for individuals or large organizations. Local, growing businesses have unique cash flow needs, and the bank created this account to put more money back into business owners’ pockets.
“We are proud of the work we have done to create a checking account that specifically supports small business owners in Kentucky,” said Tom Greinke, President of Bank of the Bluegrass & Trust Co. and University of Kentucky MBA graduate. “Small businesses are an essential part of a healthy, thriving economy. We built an account specifically for these businesses. This proprietary account actually rewards small business customers based on debit card usage; this is money they can put back into their business in any number of ways. We are excited to be the sole provider of this new account!”
The bank has completed a six-month beta-test process and is now opening Bluegrass Business Rewards to all local businesses. Account benefits and additional details can be found here.
“We use our debit card a lot, so it was easy to earn rewards with Bluegrass Business Rewards,” said Annie Rouse, owner of OP Innovates. “We didn’t notice anything different other than the extra cash coming into our bank account, which is always great to see.”
In addition to banking and cash-back advantages, the account also easily integrates with several accounting platforms, like Quickbooks®, allowing owners to track expenses. It also offers options for additional users, free access to the bank’s mobile app, and more.
“We are pleased to make this proprietary account offering available to small business owners,” said Bill Allen, Chief Executive Officer at Bank of the Bluegrass & Trust Co. We are delighted to be paving the way and leading a revolution in the banking industry by offering a small-business-centric checking account like Bluegrass Business Rewards.” Member FDIC | Equal Housing Lender