LOUISVILLE, Ky. (Feb. 15, 2012) BUSINESS WIRE — Who wouldn’t want a beautiful new kitchen filled with GE Café™ appliances? GE Appliances has launched the “What’s in the Fridge?” Instant Win Game & Sweepstakes* that features a grand prize of several new Café appliances and $20,000 for kitchen design services.
“As momentum builds with our $1 billion investment and revitalization of GE Appliances, we’re very pleased to offer this promotion to build excitement with consumers,” says Wendy Brown, digital leader for GE Appliances.
To play the Instant Win Game and enter the Grand Prize Sweepstakes, consumers must find a code hidden in a commercial that can be viewed online at win.ge.com or on YouTube.com®. They enter the code at win.GE.com to unlock the refrigerator and see what’s inside. Entrants can come back every day through Feb. 18, 2012, for another chance to play and another entry into the Grand Prize Sweepstakes.
There are hundreds of Instant Win Game prizes, including GE Profile™ French door refrigerators, GE Café Dishwasher with SmartDispense™ technology, groceries, cooking classes, cookware and more. As part of the promotion, special rebates are now being offered on Café appliances. Everyone can take advantage of these special rebate offers, up to $750 in value, when purchasing two or more Café appliances between now and Feb. 20.
The commercial with the hidden code debuted during the 2012 Big Game and features GE employees from Appliance Park in Louisville, Ky. It is one of two new, national “GE Works” television commercials.
Those who view the ad will see glimpses of GE’s new GeoSpring™ hybrid electric water heater, available for purchase in March, and the new GE Profile French door refrigerator, which will begin production in March. Both products are assembled at Appliance Park in Louisville.
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About GE Appliances
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.
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