Home » Urban Active teams up with healthywage.com for $18,000 weight loss challenge

Urban Active teams up with healthywage.com for $18,000 weight loss challenge

Weigh in deadline is March 23 

LEXINGTON, Ky. (March 16, 2012) — People can now compete for $18,000 in cash prizes for losing weight at any 36 Urban Active locations. Urban Active announced a partnership with Healthywage.com, an online network which rewards members for improving their health, an opportunity to earn cash for losing weight, and meeting personal health goals.

Bill Robinson of Urban Active says, “We’re excited about this partnership, we’re always looking for ways to provide additional offerings to our members through various programs and encourage people in our community to live a healthy, active lifestyle.”

“HealthyWage was designed based on well respected clinical evidence that shows incentives enhance the effectiveness of weight loss programs,” said David Roddenberry, co-founder of HealthyWage. “We are thrilled to partner with Urban Active to use health incentives to enhance their member’s weight loss success and to bring a weight loss challenge to the community.”

During the “Matchup” teams of 5 will compete for the greatest percentage of weight lost over a 3-month period. Each participant pays a $60 registration fee and must weigh in at any 36 Urban Active locations. Participants will receive support online and will have weekly contests that offer them the opportunity to win additional prizes for losing weight. The rules discourage unhealthful tactics by limiting the 12-week weight loss to 16.7 percent of body weight and one-week losses to 1.5 percent.

Those interested in participating are required to register on www.healthywage.com/clients/urbanactive.com and then visit an Urban Active location to weigh in no later than March 23rd and complete their weight loss by June 15th. The top 3 teams overall win $10,000 for first place, $5,000 for second, and $3,000 for third. For an Urban Active location nearest you and more details about earning cash while shedding pounds, please visit www.urbanactive.com

Urban Active Lexington Locations:

Palumbo: 3001 Blake James Drive Lexington, KY 40509 Phone: (859) 269-2492

Palomar: 1028 Wellington Way Lexington, KY 40513 Phone: (859) 219-9558

Downtown: 230 West Main St. Lexington, KY 40507 Phone: (859) 281-5110