Home » CafePress producing customizable merchandise for futuristic ‘Divergent’ that hits theaters today

CafePress producing customizable merchandise for futuristic ‘Divergent’ that hits theaters today

FLBB_CafePressLogoOver 49,000 products are now available on CafePress.com featuring designs inspired by the story of a futuristic Chicago whose inhabitants are defined by factions – Abnegation, Amity, Candor, Dauntless, Erudite. Included in the selection are t-shirts, mugs, jewelry and stationary all customized with imagery of Tris’ soul-searching journey, thought-provoking quotes, moments and notable characters featured in the film.

Summit Entertainment’s “Divergent” is another noted addition to the extensive collection of hundreds of premiere licensed properties that are improving user experience through partnerships with CafePress. The customization leader is already recognized for its broad collection of partnerships which include many popular entertainment brands, well known non-profit organizations and a number of the world’s largest e-commerce retailers.

“This partnership with Summit is exciting not only for us, but also for the huge following anxious to see the first of the films in the “Divergent” franchise,” said Ty Simpson, vice president of business development for CafePress. “Moviegoers enjoy being able to connect with storylines and characters featured in highly anticipated movies like “Divergent” and CafePress gives them the ability to further that interaction with gear designed by those who are most excited to see it.”

The new section includes:

Visit http://www.cafepress.com/+divergentthemovie+gifts for all the CafePress DIVERGENT products.

The film, which is based on the best-selling novel “Divergent” by Veronica Roth and hailed as the most highly anticipated movie of 2014 by social media research firm Fizziology, will be released in theaters and on IMAX® screens nationwide on March 21. “Divergent” is the first installment in the “Divergent” Trilogy, which were the top three books on USA Today’s best-seller list in 2013. The story is set in a world where people are divided into distinct factions based on human virtues. Tris Prior (Shailene Woodley) is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy by a faction leader (Kate Winslet) to destroy all Divergents, Tris must learn to trust in the mysterious Four (Theo James) and together they must find out what makes being Divergent so dangerous before it’s too late.

Divergent” is directed by Neil Burger from a screenplay by Evan Daugherty and Vanessa Taylor. The film stars Shailene Woodley, Theo James, Ashley Judd, Jai Courtney, Ray Stevenson, Zoё Kravitz, Miles Teller, Tony Goldwyn, Ansel Elgort, Maggie Q, Mekhi Phifer and Kate Winslet.