CAMPBELLSVILLE, Ky. (May 13, 2014) — Campbellsville University is offering a new master of arts degree in sport management (MASM) beginning this fall.
The MASM allows a student to specialize in sport management along with receiving advanced training in areas including advanced training in areas including finance, event planning and sport ethics.
“The Division of Human Performance at Campbellsville University offers a flexible, affordable, accelerated program with professors who are passionate about preparing students for sports management in the 21st century while communicating values of character and integrity from a Christian world view,” said Dr. Donna Wise, chair of the department of human performance and assistant professor of physical education and athletics.
“You will also learn to apply Christian principles, the latest technology, cutting-edge marketing techniques, sound business theory and the fine points of sport management,” she said.
The 30-hour program is a blended format with a combination of main campus and online courses. It includes a 21-hour core and nine hours in a specific area of administration or marketing.
The core curriculum includes: research methods, sport administration, ethics in sport, sport and the law, facility development and management, managerial finance plus capstone internship or thesis.
Administration emphasis includes event management and promotions, sport psychology, current issues and trends and marketing management while the marketing emphasis includes courses in marketing management, healthcare management, international marketing and marketing communication. Three out of the four courses are to be taken.
“The MASM program will allow students to have a competitive advantage of an advanced degree in the art of managing sport programs,” said Dr. DeWayne Frazier, associate vice president for academic affairs and dean of the Graduate School.
Contact Wise at [email protected] or at (270) 789-5261 for more information.