Change expected by end of 2014
INDIANAPOLIS, Ind. (Aug. 14, 2014) — WellPoint announced plans to change its corporate name to Anthem to create better alignment between its corporate and product brands and better reflect its purpose and strategy to help transform health care.
“As consumer engagement is heightened, we recognize that brand — an indicator of trust and a predictor of willingness to engage — is going to be of increasing importance,” said Joseph Swedish, president and CEO of WellPoint. “We believe it is important to call ourselves by the name that people know best — Anthem.”
Pending approval from shareholders, the change is expected to take place by the end of 2014.
With nearly 67 million people served by its affiliated companies, including nearly 37 million enrolled in its family of health plans, WellPoint is one of nation’s leading health benefits companies.