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Four Roses celebrates grand opening of new visitor center

Bourbon brand opens its second destination on Kentucky Bourbon Trail

COX’S CREEK, Ky. (Sept. 30, 2014)–Four Roses Bourbon has opened a new visitor center at the Cox’s Creek Warehouse and Bottling Facility in Bullitt County. It is Four Roses’ second destination on the Kentucky Bourbon Trail.

FourRosesThe newly constructed 2,500 s.q. visitor center, located off KY 245 in Cox’s Creek, expects to attract more than 20,000 guests annually, and will create a dozen new local jobs.

The $500,000 expansion features antique bottles, vintage advertising and other memorabilia from the Four Roses archives. An enhanced tour, which runs Monday through Friday from 9 a.m. to 3 p.m. on the hour, will emphasize operations at the facility, including warehousing, barrelling and bottling. The visitor center also includes a premium bourbon tasting bar that allows guests the opportunity to sample Four Roses products following a tour.

“Four Roses’ new visitor center is an exciting addition to Kentucky’s rich bourbon heritage,” Gov. Steve Beshear said. “As we continue to grow awareness for our bourbon culture, we look forward to welcoming visitors from across the country and the world to Four Roses and the entire Kentucky Bourbon Trail.”

The addition of the new visitor center expands Four Roses’ presence on the Kentucky Bourbon Trail. The historic Four Roses Distillery in Lawrenceburg already has one of the state’s most popular visitor experiences, with a 5,000-s.f. visitor center and tour showcasing Four Roses’ process of distilling 10 unique bourbon recipes to create award-winning small batch and single barrel bourbons.

“We’re so proud of our history and our unique process, and we enjoy sharing that with our visitors,” John Rhea, Four Roses chief operating officer said. “We intend to build on our success and continue to support the Kentucky Bourbon Trail, as well as our local community for many years to come.”

The 126-year-old Four Roses brand has received numerous awards in recent years, including being named “American Distiller of the Year” four of the last five years by Whisky Magazine.

“This is a very important day for tourism and economic development in Bullitt County,” Shepherdsville Mayor Scott Ellis said. “Bourbon has played such an important part in our history. It is a great day for the restaurants and hotels in the area. Tourist attractions such as this increase jobs. Thank you, Mr. Rhea for your commitment to the area.”

“We are excited to be able to add another bourbon experience in our area,” added Bardstown Mayor Bill Sheckles. “We congratulate Four Roses on this new visitor center that will educate thousands of visitors each year on the history of their great products.”