To begin distribution in 2015
LEXINGTON, Ky. (Dec. 8, 2014) — The Kentucky Horse Park, in coordination with its marketing agency, Creative Alliance (DBA Scoppechio), has selected Lexington-based publisher Bluegrass Branding & Creative to produce Kentucky Horse Park Magazine, for distribution in 2015.
Kentucky Horse Park Magazine will be distributed at the Kentucky Horse Park, key equestrian events, state visitor centers, the Kentucky Horse Park Campground and Southern Lights, among other locations. A print run of 70,000 will include a spring-summer edition and a fall-winter edition, allowing the Kentucky Horse Park to focus on seasonal events and more timely news related to the park. Both issues promote the Kentucky Horse Park, one of the commonwealth’s top attractions and one of the world’s top equestrian venues, as well as local businesses and equestrian products and services to an audience that includes the park’s estimated 800,000 annual visitors.
“It’s a great opportunity for the park to showcase all we have to offer throughout the year, and with new direct distribution at the campground and Southern Lights, we can reach a whole new audience with our messages,” said Jamie Link, executive director of the Kentucky Horse Park.
In addition to the two print editions, Kentucky Horse Park Magazine will be housed on kyhorsepark.com all year long, and accessible by its 1,200 daily website visitors.