Advantage Louisville represents 15 Kentucky and Indiana counties
LOUISVILLE, Ky. (Dec. 18, 2014) — Greater Louisville Inc. introduced the first of the major initiatives outlined in its Advantage Louisville regional economic growth strategy, a six-year plan to transform the economy.
Under the leadership of GLI, Advance Greater Louisville is a partnership of local economic development organizations, representing 15 Kentucky and Indiana counties, that is designed to accelerate economic growth and raise awareness of the regional business community both nationally and internationally. The overarching goal is to make the Greater Louisville region more competitive in the ever growing and constantly changing global marketplace.
Guided by a 30-person steering committee, comprised of the regional business leaders and economic development officials from its partner counties, Advance Greater Louisville will actively market the region, generating business attraction prospects and pursuing specific talent recruitment efforts.
In support of these efforts, Advance Greater Louisville will develop robust data and analysis resources for the region, maintain a collective of national marketing and regional county profiles, and leverage existing public dollars with private sector investment.
“The pursuit for quality economic development projects and talent is becoming more and more competitive,” said GLI’s Vice President, Economic and Workforce Development, James Reddish. “To keep pace, we need to pool our assets and market the region as one dynamic and multi-faceted location of choice. This is regionalism in a real way.”
Funded by regional private sector investment, Advance Greater Louisville will work with new business prospects in the early stages of their search to keep the focus on the region. Once potential clients narrow their searches to sites within the region, local economic development professionals will take over the primary project management for their specific area.
The counties that comprise Advance Greater Louisville are Bullitt, Hardin, Henry, Jefferson, Meade, Nelson, Oldham, Shelby, Spencer, and Trimble counties in Kentucky, and Clark, Floyd, Harrison, Scott, and Washington counties in Indiana.
“There is still a lot of work to be done to ensure that this regional economic development initiative achieves the desired outcomes, but the GLI team is committed to building regional cooperation and trust,” said GLI president and CEO Kent Oyler. “We will need the support of all of our business leaders, stakeholders and investors to serve as ambassadors and to advocate for a business growth climate throughout our entire region. The result will be a more prosperous and innovative economy that creates better and higher paying careers for all.”