DEARBORN, Mich. (Jan. 9, 2012) – Ford Motor Company Executive Chairman Bill Ford will deliver a keynote address to the 2012 Mobile World Congress on Feb. 27 in Barcelona, Spain, outlining the company’s future vision for smart transportation and personal mobility.
Bill Ford will be the first automotive leader to deliver a keynote address to the Mobile World Congress – among the world’s most influential mobile technology events.
He will discuss how technology and innovation can enhance personal freedom and mobility despite increasing vehicle populations and rapid urbanization.
Ford Motor Company has been actively developing both car-to-car communications and cloud-based vehicle systems, as part of its strategy of creating a connected vehicle future.
At the conference, Ford will demonstrate its EVOS Concept vehicle, a visionary technology experience that seamlessly connects the vehicle and the driver’s “personal cloud” of information. Drawing on historical driver behavior, travel patterns, weather information and even the driver’s schedule, the EVOS Concept delivers a personalized driving experience that can enhance fuel efficiency, safety, time management and driving enjoyment.
Ford also will demonstrate Ford SYNC, the advanced in-car communication system developed with Microsoft. Already popular in the U.S., Ford SYNC debuts in Europe this year.
Mobile World Congress is the world’s foremost mobile communication industry event which hosts the industry’s leading innovators and service providers. In 2011, the event attracted more than 60,000 attendees.
Bill Ford’s keynote at the 2012 Mobile World Congress follows his address at the TED 2011 conference in Long Beach, Calif.
Ford’s approach of talking directly to technology consumers and media began three years at the International CES show in Las Vegas. Ford has become a fixture at the show since then and has also had a major presence at the CeBIT and IFA technology shows in Germany.
For more information regarding Ford’s products, please visit www.fordmotorcompany.com.