The two brands aim to raise $1 million to benefit Breeders’ Cup Charities
Lexington, Ky. – The Breeders’ Cup and Maker’s Mark have announced a new partnership that will aim to raise $1 million for charity over the next three years.
Beginning with the 32nd Breeders’ Cup World Championships taking place Oct. 30 – 31 at Keeneland Race Course in Lexington, Ky., the two iconic brands will collaborate on a limited-edition collection of Maker’s Mark bottles, each of which will feature a previous Breeders’ Cup champion. The proceeds from these bottles will be donated to various local and thoroughbred-industry charities through Breeders’ Cup Charities, the official charity outreach program of Breeders’ Cup.
“We couldn’t be more excited about this partnership with Maker’s Mark,” said Craig Fravel, President and CEO of the Breeders’ Cup. “We reached out to Maker’s Mark on the very day we announced this year’s World Championships would be at Keeneland because of the brand’s roots here and the esteem in which Maker’s Mark is held all over the world. That makes them a perfect partner, and it’s a milestone for the Breeders’ Cup, illustrating the evolution of the event.”
The five limited-edition Maker’s Mark bottles will represent AP Indy, Cigar, Lure, Personal Ensign and Zenyatta and be colored in the silks their respective jockeys wore during their illustrious careers. Three of the bottles, AP Indy, Lure and Personal Ensign, will be released this fall, just before the Breeders’ Cup World Championships at a ticketed event held at Keeneland on Thursday, Oct. 29.
“This is a great partnership all around for us,” said Maker’s Mark Chief Operating Officer Rob Samuels. “When my grandparents created Maker’s Mark, Keeneland was their first customer and many of their friends were in the thoroughbred industry. So we’ve always had a soft spot for charities connected with the sport. And what an honor to be part of such a prestigious event as the first Breeders’ Cup ever to take place at Keeneland.”
To attend the party with the auction of the Maker’s Mark Breeders’ Cup-themed bottles, please visit www.BreedersCup.com/ChampionsForCharity or contact (859) 514-9428.
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