Agency growth in top economic sector spurs creation of new business unit
Louisville, Ky. — Scoppechio, Kentucky’s largest ad agency and one of the country’s leading hospital marketing service firms, has announced the formal identity of Scoppechio Healthcare, a dedicated healthcare marketing unit within its organization. This new business unit creates one of the broadest full-service, integrated healthcare communications agencies in the region.
“Over the last few years, we have seen a dramatic rate of growth within our Healthcare client portfolio,” said Jerry Preyss, Scoppechio CEO. “We currently serve the complete marketing communications needs of close to 200 hospitals across a national footprint, as well as partnerships with influential brands in the insurance, dental services and nursing categories.”
Scoppechio Healthcare will specialize in providing solutions in content generation, technology and performance media to facilitate client growth. Agency practitioners include leaders with vast marketing experience in extended segments of the industry, including hospital, in-home care, assisted living and medical devices and supplies.
“By establishing the Scoppechio Healthcare identity, more people will come to know about us and the genuine strength we have in this sector to message across every communications platform, whether they market at the national, regional or local level,” Preyss added.
Scoppechio Healthcare will report to current CEO Jerry Preyss and President & COO Toni Clem. It is staffed with over 50 healthcare marketing professionals who work across core agency disciplines in strategy, client service, creative content and design, performance media and multicultural marketing.
“We have a proven ability in service line marketing by aligning with and understanding emerging trends that place patients at the center of the health and wellness experience,” said Clem. “The value exchange we provide our clients gives us every confidence that Scoppechio Healthcare is a best-in-class provider for healthcare organizations looking for a solid ROI from their marketing expenditures.”
While Scoppechio Healthcare will maintain its presence in Louisville, Preyss didn’t rule out expansion to other markets beyond the Louisville/Nashville corridor.