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Breeders’ Cup sets Keeneland attendance record

image001Lexington, Ky. – Keeneland Race Course easily accommodated Breeders’ Cup guests from around the world over the two days with 50,155 on hand Saturday, a record attendance for Keeneland.

Friday’s attendance of 44,947 was a one-day record before being surpassed on Saturday and a record attendance for a Breeders’ Cup Friday.

And the racing itself did not disappoint. Zayat Stable’s American Pharoah became horse racing’s first Grand Slam winner, ending his career by gliding to a six-length victory over Keeneland’s main track for trainer Bob Baffert.

Popular sprinter Runhappy set a new track record in the Twin Spires Breeders’ Cup Sprint, and accomplished fillies Found (GB) and Tepin winning the Longines Breeders’ Cup Turf and Breeders’ Cup Mile, respectively, running against males.

Total two-day common-pool handle for the Friday and Saturday race cards of the 32nd Breeders’ Cup at Keeneland was $150,574,656, representing a half percent decrease over 2014 common-pool total of $151,794,174.

The two-day total attendance of 95,102 was a slight decrease over the prior year. Breeders’ Cup officials said that ticket revenue for the event more than doubled over 2014 due primarily to the demand for high-end hospitality areas at Keeneland, many created especially for the Breeders’ Cup.

“This was a day that people will look back on and tell people they were here and it’s exactly why the Breeders’ Cup was created, to showcase the very best of our sport,” said Breeders’ Cup President and CEO Craig Fravel.  “We’re thrilled with the crowd over both days, the strong business levels and our gracious hosts here at Keeneland and the greater Lexington area.”

“The Breeders’ Cup at Keeneland has been a tremendous success in every way,” Keeneland President and CEO Bill Thomason said, “from the brilliant performances of the Breeders’ Cup champions, both equine and human, to the huge crowds on track and the unprecedented way in which the Central Kentucky community embraced this great event. I couldn’t be prouder of the Keeneland team who executed operations at the highest levels to provide guests with an incredibly memorable two days of racing.”

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