Louisville, Ky. – Every month 1.8 million Americans move. These “new movers” spend on average $8,700 per household on goods and services related to their move. Collectively this segment of US consumers represents over $200 billion in annual retail spending.
Until now the only way to advertise directly to new movers was via direct marketing campaigns using direct mail, email, or telemarketing. El Toro’s Digital new movers™ is the first of its kind tool to enable brands and ad agencies to target this audience using digital advertising. When they’re relocating, there is an extremely narrow window of time to reach these new movers, and because of the lack of ability to identify someone as a New Mover; it’s been impossible to strategically advertise to this category using many traditional digital advertising techniques.
To develop this product, El Toro partnered with Avrick Direct of Goleta, CA who has developed one of the foremost databases of new movers in the county. According to El Toro CEO, Stacy Griggs, “Avrick’s data is fantastic and their team are first class. By combining their data on moving status with our IP address matching system, we were able to collectively develop a completely new product to target new movers.” According to Doreen Burk COO of Avrick Direct “We have provided New Mover data for traditional direct marketing campaigns for a long time, this approach and partnership with El Toro provides a completely new way to advertise to new movers, we are very excited.”
According to El Toro Director of Sales and Training, Greg Mosely, “when people move they make significant changes to their purchasing patterns. Changing everything from the retail stores they frequent, the restaurants they dine at, and their healthcare providers.” Statistics show new movers are 4 times more likely than a typical consumer to try new brands and their average purchase size is significantly higher than consumers who have not moved. Additionally, new movers who try a new brand have a 90% likelihood of becoming repeat customers, which can equate into thousands of dollars in a lifetime for each new customer acquired from this channel. El Toro has applied for a patent with the USPTO on the digital new mover process.
To learn more about digital new movers™ by El Toro, click here.
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