Will air on TV later this month
LAWRENCEBURG, Ky. (Sept. 8, 2016) — Wild Turkey today unveiled its first television commercial directed by and starring Academy Award-winning actor Matthew McConaughey. McConaughey last month was named Wild Turkey’s creative director.
The commercial, which marks McConaughey’s directorial debut, is part of Wild Turkey’s new global marketing campaign titled,“It’ll Find You,” which aims to reintroduce the world to the legendary brand.
The television spot, which is narrated by McConaughey over music he personally selected from New Orleans’ The Hot 8 Brass Band, follows the journey of a woman and her glass of Wild Turkey Bourbon through different locations and times. In the ad McConaughey says in a voice-over, “We’re not in a rush to be most popular, not in a rush not to be. Real bourbon, no apologies. If it’s for you, you’ll know. Wild Turkey. It’ll find you.”
McConaughey said: “So many times people choose their drinks to fit in and join the crowd. Wild Turkey is about something different. The tagline ‘It’ll Find You’ is at the heart of what Wild Turkey is all about. If you are being yourself, unapologetically doing things your own way, then you are at home wherever you are, and Wild Turkey, well, it’ll find you.”