Home » VIDEO: Program lets Ford buyers watch truck being built, then drive it off the end of the line

VIDEO: Program lets Ford buyers watch truck being built, then drive it off the end of the line

2017 Ford F-Series Super Duty built at Kentucky Truck Plant

LOUISVILLE, Ky. (Sept. 30, 2016) — Some truck buyers participated in Ford’s “Insiders” program at the Kentucky Truck Plant in Louisville. As part of the program, buyers like Nate Berges, had the opportunity to watch UAW-Ford employees build his new F-350, then he was able to drive it off the end of the line.

The program is part of a new project to use customer feedback to help guide the design and engineering of the all-new 2017 Ford F-Series Super Duty to receive honest feedback from owners who use Ford trucks every day for everything from ranching, to farming and industrial work.

Berges owns several Super Duty pickup trucks, in addition to a fleet of chassis cabs for his family’s awning company, of which he is the fourth-generation owner.

Berges joined Joe Hinrichs, Ford president of The Americas, Congressman John Yarmuth of Kentucky’s 3rdDistrict, Greg Poet of the UAW National Ford Department and several hundred Ford employees at Kentucky Truck Plant to officially welcome the all-new 2017 Ford F-Series Super Duty — now on sale now at Ford dealers across the U.S.

The all-new 2017 Ford F-Series Super Duty is the toughest, smartest and most capable Super Duty pickup and chassis cab lineup ever. Super Duty is one of the many cars, trucks and utilities that UAW-Ford workers build in the U.S. In fact, Ford builds more vehicles and has more hourly employees in the U.S. than any other automaker.

Super Duty is part of F-Series, America’s best-selling truck for 39 years.