Satellite office and structural changes position agency and clients for the future
LOUISVILLE, Ky. (Oct. 24, 2016) — For the first time in its 101-year history, Doe-Anderson has established a branch office.
The Columbus, Ohio-based team will be led by Stephen Kauffman, Doe-Anderson vice president. Stephen is a 25-year industry veteran with particular experience in brand development, marketing, and planning. Stephen is a native Ohioan who returns to the Buckeye State after 15 years working at agencies in New York and Boston.
Stephen has led marketing communications efforts on behalf of such well-known brands as Chili’s, Dunkin Donuts, Johnson and Johnson, Viagra, and Wendy’s. In fact, he was instrumental to the success of the award-winning campaigns “America Runs on Dunkin’” and “Viva Viagra.”
While the number of Columbus team members is still being determined, they will include media planning and client service support staff. The initial focus of the office is to support the agency’s latest healthcare client, OhioHealth.
For OhioHealth, Doe-Anderson will be responsible for: image, branding and positioning strategies; advertising campaign strategy and development; media planning and buying; creative services including writing and design; campaign measurement and results.
Expanding Staff, Additional Space, Changing Roles
Even as Doe-Anderson stretches its branches to Columbus, it is strengthening its roots here at home.
New partnerships with OhioHealth and Hunt Brothers Pizza along with expanding responsibilities with long-time clients like Carrier and Beam Suntory have increased the agency’s head-count by more than a dozen people in the past six months to a staff of over 110 professionals. There are currently five openings the agency is actively looking to fill.
In order to accommodate the growing team, the agency has leased an additional 4,000sq/ft of space at its West Main Street headquarters.
“It’s never been our ambition to have lots of ‘dots on the map’,” said President and CEO Todd Spencer. “But we see our move into Columbus as a way for us to most effectively serve the needs of OhioHealth. Moreover, it’s a dynamic market with great talent and a lot of possibility for an integrated agency like Doe-Anderson.”
Staying true to its “adapt or die” mantra, Doe-Anderson is also making strategic structural changes in the Louisville office.
Amy McNatt, formerly senior planner at the agency, has been promoted to vice president and director of strategic planning. In this role, Amy will ensure that the agency identifies key consumer insights to power unbiased strategic recommendations for clients.
Additionally, David Finch has been promoted from director of social media to director of content. David and his team operate in a style similar to an editorial newsroom, encompassing content for social media, email marketing and digital.
“I could not be more pleased with the addition of Stephen and his growing team in Columbus and the expanding roles of Amy and David in Louisville,” Todd continued. “These developments are all evidence that Doe-Anderson is constantly and consistently willing to adapt to provide the best service to our clients well into the future.”