Part of goal to attract professionals to city
LOUISVILLE, Ky. (Nov. 30, 2016) — Greater Louisville Inc. today unveiled a a new website, LiveInLou.com, that contains resources for people considering making Greater Louisville their home.
Greater Louisville Inc.’s GROW! (Greater-Louisville Region Optimizing Workforce) initiative is a three-year plan developed to retain and attract talented people ages 24 to 54 to the Greater Louisville region. The launch of the LiveInLou brand marks the official kickoff of GROW!.
The LiveInLou website contains neighborhood information, restaurant and amenity information, a cost of living calculator, job openings, relocation resources, demographics and climate information, among other things.
The other talent attraction strategies unveiled were focused on brand and message development, market research, target marketing, road shows, university outreach, a community ambassador program, online tools, and an onboarding program for people who relocate to Greater Louisville.