Home » Signature HealthCARE names Kim Long CEO of Gastonia Care and Rehabilitation

Signature HealthCARE names Kim Long CEO of Gastonia Care and Rehabilitation


Gaston County native with nearly 20 years of nursing home administration experience

 LOUISVILLE, Ky. (Jan. 24, 2017) Signature HealthCARE’s Hometown facility in Gastonia, N.C. — Gastonia Care and Rehabilitation — is pleased to announce Kim Long as its new CEO, who will oversee day-to-day operations at the center.

Most recently an administrator at Meadowwood Nursing Center in Gastonia, Long balanced a multitude of responsibilities, including patient experience, personnel management, business sustainability and reputation management.

Prior to that, Long was a center executive director at Emeritus Senior Living, now Brookdale Senior Living, in Charlotte, N.C., where she introduced policy and procedures for the acquisition of a financially challenged facility. She also developed business plans and marketing strategies, implemented tools for compliance and applied cost controls for financial success.

“Kim’s extensive knowledge and experience in nursing home administration make her the perfect choice for CEO,” said Dawne Dries, vice president of operations at Signature HealthCARE.  “Furthermore, Signature Hometown facilities share one common thread: an intimate connection with the surrounding community and the people who live there. We feel Kim, a Gaston County native, embodies the spirit of what we’re doing in the communities we serve.”

Long also served as marketing consultant for Liberty HealthCare Corporation in Wilmington, N.C., where she developed business plans and successful marketing strategies to promote revenue growth in 17 long-term care facilities.  During her time at Brian Center Health & Rehabilitation in Hickory, N.C., she managed more than 150 staff, effectively prioritizing and coordinating functions to achieve project and budget goals.

“I have been a nursing home administrator for 18 years, and I am grateful for a career so well aligned with my nature, passion and talent,” said Long. “I was drawn to Signature Hometown because it is committed to changing the historical, often times negative, perceptions surrounding nursing homes. I look forward to working with my staff to fulfill the dreams of residents, giving them experiences of a lifetime and making sure they are not only existing but also thriving.”

In addition to holding a master’s degree from the University of North Carolina at Chapel Hill, N.C., Long possess a bachelor’s degree from Belmont Abbey College in Belmont, N.C. She is also a health care activity director, having completed the course at Central Piedmont Community College. Long is affiliated with the North Carolina Health Care Facilities Association, where she actively serves on the quality committee.

Outside of work, Long enjoys spending time with her husband, children and grandchildren, boating, biking, and traveling/exploring new places.