The fascination with all things bourbon-related continues to grow, with the latest addition being a “premier tableside cocktail experience,” introduced at the Jim Beam Urban Stillhouse in downtown Louisville.
Featuring classic and contemporary drinks created by a “cocktail concierge,” the program marks an evolution of Jim Beam’s downtown Urban Stillhouse and celebrates one of the first Kentucky bourbon distilleries to offer cocktails for visitors. The tableside experience combines select Jim Beam bourbons with a trio of non-alcoholic mixers, garnishes and glassware to help legal purchase-age guests craft the perfect drink. Featured bourbon cocktails rotate monthly.
“In addition to enjoying a cocktail in a special location, we’re educating our guests about how to enjoy our brands at home,” said Kim Bennett, senior director of Kentucky Beam Bourbon Experiences for Beam Suntory. “Whether stirring up a Jim Beam bourbon mint julep for your Derby party or mixing a Knob Creek bourbon whiskey sour at your next barbeque, our cocktail team will teach you how to impress friends and family with newly attained skills and knowledge.”
The new guest offering is anticipated to boost traffic and enhance Louisville’s Fourth Street experience while promoting responsible consumption.