PIKEVILLE, Ky. (May 3, 2017) — University of Pikeville’s Christin Justice, of Pikeville, and Nicholas Rodenbusch, of Simmern, Germany, made up the team of CitrOHa that earned fourth place and $2,500 during the seventh annual Richards Barrentine Values and Ventures Competition at Texas Christian University.
More than 100 teams from 65 colleges and universities applied for the entrepreneurship competition, with 51 accepted as semifinalists.
CitrOHa’s business plan includes an all-natural functional food additive with an antioxidant and nutritional blend derived from the seeds and peels of citrus-byproducts to address osteoarthritis in dogs. This is the third most common reason why dogs visit a veterinarian and is a $3 billion cost in the U.S.
Each team was given 12 minutes to present its business plan to a panel of judges. Afterwards, the judges were allowed 10 minutes to ask questions. UPIKE won its bracket, which included James Madison University, Ohio University, Tarleton State University, the University of Florida, the University of Western Ontario and Wake Forest University, to advance to the finals.
The finalist presentations took place before an accomplished group of judges, including Jeff Hoffman, serial entrepreneur (Priceline.com, uBid.com, ColorJar).