Home » Corporate activism: Topics CEOs should and shouldn’t speak out on

Corporate activism: Topics CEOs should and shouldn’t speak out on

Many business leaders are wary of taking a public stance on contentious political or social issues for fear of losing customers while other executives maintain that voicing their views on current affairs can end up being a marketing asset. But what do their customers think? A recent study asked the public’s opinion as to what topics they thought company leaders should — or should not — weigh in on.

Topics CEOs should and shouldn’t speak out on (PDF)