LEXINGTON, Ky. (Sept. 28, 2017) – Bullhorn, a branding agency based in Lexington, Ky., is officially a Certified B Corporation. It is the first marketing agency in the state to achieve this certification.
Coming on the heels of receiving Commerce Lexington Inc. Salute to Small Business Green Initiative Award, Bullhorn’s B Corp Certification is the next step in the agency’s drive to adhere to higher standards of corporate responsibility.
Essentially, B Corp in business is what Fair Trade is to the coffee world and USDA Organic certification is to milk. It signifies to clients, partners, and the outside world that a company takes its social and environmental impact seriously.
B Corps are verified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
“Just as we are purposeful in language and design, we are purposeful in how we conduct business. Our Certification as a B Corporation bolsters our purpose and takes us to the next level of accountability and transparency,” said Brad Flowers, Bullhorn founding partner. “But we are not satisfied to end here. Social and environmental sustainability is an ever-evolving process.”-
Bullhorn creates substantial pro bono work for local and national nonprofits. They also cultivate a culture of sustainability through ongoing operations, including in the renovation of their office building. Certification strengthens these values, adding a new layer of transparency and accountability for the future.
Certification places Bullhorn among 2,200 Certified B Corporations globally – 5 in Kentucky – committed to going beyond rewarding work, using the power of business to solve social and environmental problems.
Founded in 2008, Bullhorn is a branding agency that builds confident brands with language and design. Bullhorn clients range from local nonprofits and for-profits to national and international organizations. The agency fosters a culture based on strong values of empathy and honesty, dissatisfaction and improvement, and creativity and decisiveness.
About B Corporations
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
There are more than 2,200 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.