LOUISVILLE, Ky. (Oct. 28, 2017) — The Kentucky Derby Museum has received a Traverse Award for Excellence in Tourism Marketing from the Kentucky Travel Industry Association. The award was presented on Oct. 24 during the Traverse Gala Awards Dinner held at the Louisville Crowne Plaza as part of the 2017 Kentucky Travel Industry Annual Conference.
The Museum received a Bronze Traverse for its logo update in 2016.
“We were honored to take home the Traverse Award for our new logo, which we designed in partnership with Doe-Anderson Advertising and Public Relations,” Kentucky Derby Museum President & CEO Patrick Armstrong said. “The new logo helped launch our first major brand update in eight years, so it’s wonderful to see that recognized with this award.”
Kentucky travel and tourism businesses and marketing organizations vie for Traverse Awards in 16 categories during the annual competition. The Traverse panel of judges consists of marketing, public relations and tourism experts whose work is conducted outside Kentucky. Award criteria include concept, creativity, design and impact. Nearly 225 entries were submitted from throughout Kentucky for the 2017 competition.
According to KTIA President/CEO Hank Phillips,”The Kentucky travel and tourism industry includes some of the most creative and effective marketing professionals to be found in any state and in any industry. It is that creativity and marketing that has resulted in tourism becoming one of Kentucky’s premier economic drivers. Traverse awards are much sought after and prestigious acknowledgements of success within this highly skilled industry.”
The Kentucky Travel Industry Association represents all segments of Kentucky’s $14.5 billion tourism industry. The industry supports 193,000 Kentucky jobs and generates $1.52 billion in local and state tax revenue. The 800-member association engages in advocacy and provides its members with education, information and business development opportunities. The association also works to inform the public of the enormous economic, employment and tax revenue contributions tourism makes to Kentucky.