BOSTON (Aug. 7, 2012) — Tempur-Pedic International Inc. (NYSE: TPX), a global manufacturer, marketer and distributor of mattresses and pillows, announced today that its flagship retail store — the first of its kind — is now open.
The 3,500-s.f. store — in the Natick Mall — in allows consumers to explore the full product line at their own pace.
“Tempur-Pedic has always had a strong focus on establishing a dialog and engaging directly with the consumer,” said Patrice Varni, vice president, direct-to-consumer sales and marketing for Tempur-Pedic North America. “The opening of our first store is a logical next step. We’re excited to bring our products to life in a retail environment designed to provide product education, build consumer awareness and enhance brand loyalty.”
Founded in 1992, Tempur-Pedic is headquartered in Lexington, Ky. For more information, visit http://www.tempurpedic.com or call1- 800-805-3635.