Many business leaders are wary of taking a public stance on contentious political or social issues for fear of losing customers while other executives maintain that voicing their views on current affairs can end up being a marketing asset. But what do their customers think? A recent study asked the public’s opinion as to what topics they thought company leaders should — or should not — weigh in on.
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Corporate activism: Topics CEOs should and shouldn’t speak out on
September 19, 2017
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