LEXINGTON, Ky. — The preliminary numbers are in for the GoodGiving Challenge, and they reveal that $1.68 million was raised for 131 local nonprofits during the week-long online giving campaign that launched on Giving Tuesday.
Hosted by Blue Grass Community Foundation and Smiley Pete Publishing, the GoodGiving Challenge connected charitable individuals with 131 local nonprofits by providing a convenient online platform, BGgives.org, where donors can learn about the work of the participating organizations and donate to the nonprofits of their choice.
Since its inception in 2011, the GoodGiving Challenge has raised nearly $12 million total for nonprofits. Last year, the Challenge raised $1.5 million for 110 local nonprofits through more than 7,500 gifts made. This year’s preliminary numbers show not only a 10 percent increase in funds raised, they also show an increase in number of gifts made, up to more than 7,900 donations.
“At Blue Grass Community Foundation, building greater community generosity is a big part of what we do,” said Lisa Adkins, president/CEO of Blue Grass Community Foundation. “The GoodGiving Challenge proves that people respond enthusiastically when you make giving simple, rewarding and fun.”
“Raising $1.68 million in seven days is no small feat,” said Lauren Parsons, director of strategic initiatives and communications at Blue Grass Community Foundation. “It’s a reflection of the compassion of individual donors who appreciate the good work of the 131 local nonprofits that enhance our quality of life. And it’s a testament to the hard work and creativity of the 131 local nonprofits who participated in the GoodGiving Challenge.”
The 2019 GoodGiving Challenge featured over $440,000 in matching prizes that increased gifts by as much as 50 to 100 percent. Each day of the Challenge offered opportunities to amplify gifts with matches and prizes. Please visit www.BGgives.org for comprehensive details.
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