LORETTO, Ky. — Maker’s Mark wants to give one remarkable small town a dazzling holiday to remember this December. The iconic Kentucky bourbon this week announced the start of its Small Town, Bright Lights contest, in which people 21 years of age and older can nominate a small town that deserves a once-in-a-lifetime holiday makeover as a reward for its remarkable character in 2020.
The contest kicks off Nov. 2 and culminate with a celebration of lights and seasonal cheer unlike any other for one remarkable community.
Which town? Well, that’s up to the nominators. Driven by fan-submitted nominations on Twitter and Instagram, The Maker’s Mark Small Town, Bright Lights contest aims to find and celebrate those who pour the same purpose and heart into their communities that Maker’s Mark does when crafting each bottle of bourbon at its distillery. Nominations can highlight a small town that came together to support a family in need, rallied around a local cause, or simply celebrated an accomplishment.
“We’ve been crafting Maker’s Mark Bourbon in our small town of Loretto, Ky., since my grandparents’ vision lead to the creation of Maker’s Mark more than 60 years ago,” said Rob Samuels, chief distillery officer of Maker’s Mark. “It’s safe to say we have a soft spot for all the little things that make small towns special, including an undeniably strong sense of community. In a year that’s been filled with challenges for a lot of people, we know that’s never been more important, and we want to finish the year by celebrating some good. We can’t wait to hear about remarkable towns from every corner of the country.”
To nominate a deserving small town for its chance to receive all the sparkle and magic of the season:
- Log in to Twitter or Instagram between Nov. 2-13
- Post a photo of the remarkable town you’re nominating
- Describe in 280 characters or less why you are nominating the town and what the town did in 2020 that was remarkable
- Tag @makersmark and use #MakeItRemarkable so we can find your nomination
- After the nomination window is closed, don’t worry. We won’t just show up singing and get started. We’ll let you know if your nomination is the one that leads to holiday décor galore
Once selected, Maker’s Mark and its team of world-class holiday lighting experts, window display artists, gift wrappers, carolers, tree-trimmers, hot cocoa chefs, and warm bourbon cocktail creators will head into town to create a holiday display worthy of the town’s own remarkable spirit. Maker’s Mark will transform the streets into a full winter showcase with brilliant lights, interactive window displays on the main street, and a magnificent tree lighting space made for share-worthy moments.
Small Town, Bright Lights will be a once-in-a-lifetime experience that brings surprise and joy to the most remarkable small town in America. For more information, visit www.SmallTownBrightLights.com.