Rob Samuels explains in the November-December issue of The Lane Report how Maker’s Mark is putting the unique physical characteristics of its 1,000-acre Central Kentucky distillery site at the center of its worldwide brand. Read about Maker’s vision of activating the sustainable, protective stewardship of its land and processes as a marketable asset to today’s cohort of customers who want to align with responsible companies.
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About the author
Editorial director of Lane Communications Group. Editor of The Lane Report. Executive editor for our family of publications and websites. Green is a Kentucky native -- born in Louisville and raised in Elizabethtown and Lebanon. He has a Journalism degree from UK, where he worked on The Kernel student newspaper. He worked for newspapers in Brentwood and Tazewell, Tenn.; Thibodaux, La.; Ocala and Lakeland, Fla.; and Houma, La. -- nearly 25 years of which was with New York Times Regional Newspaper Group. His news experience includes coverage of local government, courts, politics and business. Management and supervision experience includes the editorial page, lifestyles and the copy desk. Green returned to Kentucky to join The Lane Report and Lane Communications in 2007.