PITTSBURGH – Kentucky residents are among those eligible to seek part of $88 billion in loans, investments and other financial support The PNC Financial Services Group Inc. announced today to bolster economic opportunity for low- and moderate-income (LMI) individuals and communities, people and communities of color, and other underserved individuals and communities over a four-year period beginning Jan. 1, 2022.
PNC’s newly announced Community Benefits Plan was developed in connection with the anticipated regulatory approval and closing of PNC’s pending acquisition of BBVA USA Bancshares Inc., including its U.S. banking subsidiary. BBVA USA covers the geographies currently served by PNC and the new geographies PNC will expand into through the BBVA USA acquisition. The Plan incorporates and builds on pledges and plans previously announced by PNC and BBVA USA to help meet community needs, advance economic empowerment and address systemic racism.
Pittsburg-based PNC has the largest portion of the bank deposits market in the state of Kentucky.
Specifically, over the Plan period, PNC expects to:
- Originate at least $47 billion in residential mortgage and home equity loans to LMI and minority borrowers and in LMI and majority-minority census tracts.
- Originate at least $26.5 billion in loans to small businesses in LMI communities, majority-minority census tracts, businesses with less than $1 million in revenue and small farms.
- Provide at least $14.5 billion in community development loans and investments across all markets, including at least $400 million for Community Development Financial Institutions (CDFIs) that help meet the banking and financial service needs of traditionally underserved communities.
- Increase to at least $500 million PNC’s charitable giving, including sponsorships and philanthropic grants. This includes the continuation of BBVA USA’s existing multiyear grant and charitable sponsorship commitments with nonprofit organizations, and a commitment to maintain or increase the current levels of philanthropic support provided to community groups in Birmingham in recognition of the history of the city as the headquarters city of BBVA USA and its predecessor bank.
“As a Main Street bank, we believe that our success will be proportional to the prosperity we help create for our stakeholders,” said PNC Chairman, president/ CEO William S. Demchak. “This plan reflects that belief and builds on our longstanding commitment to provide economic opportunity for all individuals and communities we serve, as reflected in PNC Bank’s and BBVA USA’s overall ‘Outstanding’ Community Reinvestment Act (CRA) ratings in each of our organizations’ most recent evaluations.” PNC Bank has consistently earned an ‘Outstanding’ CRA rating in every performance evaluation issued since enactment of the CRA more than 40 years ago.
PNC’s Community Benefits Plan was developed by PNC, in consultation with BBVA USA, and was informed by numerous community listening sessions that PNC held with the National Community Reinvestment Coalition (NCRC) that included representatives from more than 150 NCRC member organizations from across the combined PNC and BBVA USA footprint. PNC also held listening sessions with the National Diversity Coalition, the Greenlining Coalition, the California Reinvestment Coalition, Faith and Community Empowerment, and members of their respective organizations.
PNC’s Regional President and Community Development Banking teams will serve as key points of engagement in their local communities for identifying impactful local community development initiatives and acting as liaisons with local organizations. PNC will extend this model to the new markets it enters through its pending acquisition of BBVA USA.
“As we consulted with numerous groups across the country, we learned the concerns that are top of mind to our communities: focusing on home ownership as a foundation of wealth creation for current and future generations; finding solutions to help the unbanked and underbanked who have suffered disproportionately during this pandemic; and supporting small businesses and entrepreneurs by providing access to capital and credit on par with the access enjoyed by more affluent segments of our society,” said Richard Bynum, chief corporate responsibility officer for PNC. “We believe that our strategic focus on fostering economic empowerment, education and entrepreneurism in traditionally underserved populations and communities truly reflects the concerns of our communities and addresses each of these areas.”
“For over three decades, I have been fond of saying, ‘Banks are our neighborhoods’ best hope.’ The PNC plan directly responds to that hope,” said NCRC President and Founder John Taylor. “It will provide a much-needed influx of investment into critical programs that improve affordable housing, mortgage lending, small business development and economic development projects for low- and moderate-income people and neighborhoods coast-to-coast. This plan would have been impossible without the clear and unwavering commitment of PNC CEO Bill Demchak and other executive leadership at the bank, as well as the critical role our local community members played in our discussions with the bank.”
PNC said in a news release about Community Benefits Plan that it reflects PNC’s commitment to addressing systemic racism, promoting social justice and advancing diversity and inclusion, not just within PNC, but within the broader financial system and its communities.
In 2020 the PNC Board of Directors formed a Special Committee on Equity and Inclusion in order to provide oversight of these important issues. The Board’s Special Committee will also be responsible for oversight of PNC’s execution of the Plan.
PNC’s plan to better meet the needs of the unbanked and underbanked includes the addition of 20 new branches and 25 remote automated teller machines in LMI communities across PNC’s expanded footprint, and 10 mobile banking units primarily dedicated to servicing LMI communities. PNC also expects to increase its spending with diverse suppliers by at least 20% over the plan period.
PNC also plans to expand the reach of its innovative banking products and initiatives designed to meet the needs of LMI individuals, underserved communities and the elderly. This includes the company’s recent announcement of its groundbreaking Low Cash Mode℠ digital offering, which addresses the $17 billion that some studies estimate U.S. consumers pay each year in overdraft fees. Low Cash Mode℠ helps PNC’s Virtual Wallet® customers avoid overdraft fees and remain in the banking system through unprecedented account transparency and control to manage through low-cash moments or mis-timed payments. Low Cash Mode℠ launches nationwide in June and July.