“Throughout time, there are certain brands that are inextricably linked with their homeplaces,” KDA President Eric Gregory said. “Georgia peaches. California raisins. Maine lobsters. Kentucky is the birthplace of Bourbon, synonymous with whiskey excellence and elegance, and that will never change.”
The “Kentucky Bourbon” identity offers a fresh take on the Commonwealth’s $8.6 billion homegrown industry that is hailed around the world for its time-honored traditions and incomparable craftsmanship. Features include a new logo, website, and digital campaigns to reach both consumers and industry audiences.
The new kybourbon.com website invites enthusiasts to explore and celebrate Kentucky Bourbon, learn the basics, try recipes and food pairings, dive deep into its rich history, and read stories about everything related to America’s only native spirit from a diverse perspective.
The blue in the flagship logo is based on the color of the Kentucky flag, Gregory said. The flag also features the state’s official motto – United We Stand, Divided We Fall – which was a founding principle when the KDA was created in 1880 by early distilling pioneers who championed unity and camaraderie.
Distillers, the media, and other associated businesses benefit from the industry side of the site, which highlights economic impact, advocacy efforts, the growing KDA membership, responsibility and sustainability initiatives, the Kentucky Bourbon Hall of Fame, and more.
Bourbon is a cherished economic and tourism engine in Kentucky, generating more than 20,100 jobs with $1 billion in payroll. The Commonwealth has more aging barrels of Bourbon and other spirits than any other state in the Union. Global exports have historically surpassed more than $500 million a year.
The Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour experiences hosted nearly six million tours over the past five years with total attendance in 2019 at nearly two million, the highest number since KDA founded the KBT™ tour in 1999.
To create and develop the brand, the KDA engaged an entirely Kentucky-based, multi-disciplinary team that integrated their various expertise with decades of industry knowledge to ensure that the story of Kentucky Bourbon would be told in the most authentic way.
David Caldwell, Principal Partner of Balance Creative — and project manager for the new brand — drew on nearly 15 years of work with the KDA as the team collaborated to certify Kentucky’s amber nectar as the world’s preferred Bourbon.
“It’s been astounding to see what the KDA and its members have accomplished,” Caldwell said.
“Kentucky Bourbon has an extraordinary legacy of quality products, storied tradition, venerable lore, and colorful characters. The exciting part is the world has only heard a small part of that success, and we are thrilled to be part of the team welcoming all to Kentucky Bourbon and sharing that story.”
KDA President Gregory said the six-figure campaign will bring the Kentucky Bourbon brand to life by building a global community of ambassadors and advocates through social media and digital platforms, along with the broad reach of its member brands.
“Above all, Kentucky Bourbon is about bringing people together and sharing in the celebration,” he said. “The culture, lifestyle, and community that’s been built are truly remarkable — and we can’t wait to share it with the world.”
To find out why The Proof is Here® visit kybourbon.com.
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