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Bourbon whiskey market still has a bright future ahead

By The Bourbon Flight

According to the latest report, titled Global Bourbon Whiskey Market by Type, Application, End-User, and Region – Forecast to 2026, the global Bourbon Whiskey market exhibited moderate growth during 2015-2020.

Kentucky makes 95 percent of the world’s bourbon.

In the study, you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market-associated stakeholders. The growth of the market was mainly driven by the increasing R&D spending across the world

Some of the key players profiled in the study are:

  • Blanton’s Bourbon
  • Woodford Reserve
  • Pappy Van Winkle
  • Jim Beam
  • Hudson Baby Bourbon
  • Buffalo Trace Distillery
  • Maker’s Mark
  • Black Maple Hill
  • Booker’s

Scope of the Report of Bourbon Whiskey:

  • Bourbon is a type of American whiskey, a barrel-aged, distilled liquor made primarily from corn. It is a product of aging in charred oak casks, a process that gives bourbon its brownish Color and distinctive taste. It is stored in charred oak barrels without including any additives or colorings.
  • Straight bourbon must be aged at least two years, and blended bourbon must contain at least 51% straight bourbon on a proof gallon basis. Application in households and HoReCa has increased the demand for bourbon.
  • In 2021, Diageo launched a new Bourbon from its George Dickel brand with an eight-year-old blended whiskey that comprises 84% corn, 8% rye, and 8% malted barley. This launch is a balanced bourbon with balanced proportions and well-aged to launch as a brand for catering to the demand for the whiskey.

Market Trends:

  • Clean Label Manufacturing and Attractive Packaging Techniques


  • Rising Applications of Bourbon in HoReCa Culture
  • Increasing Usage of Bourbon

Market Drivers:

  • Rising Demand for the Aged Bourbon
  • Increasing Demand for the Wines to Comply with Taste Differences


  • Availability of Substitutes in Market

Read Detailed Index of full Research Study here.

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