LEXINGTON, Ky. — VisitLEX earned Best in Show along with three gold, four silver, and three bronze awards at the Kentucky Travel Industry Association (KTIA) fall conference, which was held Nov. 10-12 in Louisville. Mary Quinn Ramer, president of VisitLEX, also was honored by the association as KTIA’s Member of the Year for her tireless work on behalf of the statewide tourism industry.
“Mary Quinn’s advocacy efforts were essential in conveying the importance of the industry to the most influential state leaders throughout the challenges we’ve faced the past 21 months. Her poise and conviction never faltered, and we are thrilled to recognize her and her commitment to our industry,” said Hank Philips, KTIA president.
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“Receiving KTIA Member of the Year is considered such an incredible honor,” Ramer said. “I have loved this industry from the moment I started my first tourism job in my hometown of Danville many years ago. During the pandemic, however, I doubled down on making sure that our industry voice was heard at the state level. KTIA has been such a valuable partner in those efforts, and I am deeply appreciative of this recognition.”
The KTIA Traverse Awards honor the talent, creativity and effectiveness of its members’ marketing and public relations efforts. This year’s awards also celebrated members’ extraordinary efforts displayed during the COVID-19 pandemic with the addition of new categories to showcase members’ invaluable roles while deploying creative tactics to assist their communities.
VisitLEX was awarded the following:
Best in Show:
- Queen’s Gambit – The Harmon Room at 21c (PR campaign)
Gold:
- Queen’s Gambit – The Harmon Room at 21c (PR campaign)
- Mother’s Day Makeover (video)
- Post Vaccine Cards (specialty item)
Silver:
- Nourish Lexington (COVID-19 community support and engagement)
- Daily Programming (digital)
- Lexington is Real Life (marketing campaign)
- Zoom with Horses (PR campaign)
Bronze:
- Lex Eat Carryout (COVID-19 community support and engagement)
- Hey Alexa (video)
- New VisitLEX Website (website)
A panel of marketing, public relations and tourism professionals whose work is conducted outside of Kentucky judged the entries.
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