Breeders’ Cup and Maker’s Mark announced the Private Selection Experience, a chance for Breeders’ Cup fans to purchase tickets to participate in one of four Private Selection tasting programs to help determine the 2022 Breeders’ Cup Maker’s Mark Private Selection.
This will mark the first time that consumers will be offered the chance to participate in creating this special bourbon. In addition to the selection experience, the ticket offer will include a ticket to the Breeders’ Cup World Championships on Saturday, November 5 at Keeneland in the Silks Lawn Chalet. A portion of the proceeds from tickets sold will benefit the Permanently Disabled Jockeys Fund (PDJF).
Private Selection is created by adding 10 custom wood finishing staves to each barrel. It’s then finished in the Maker’s Mark limestone cellar to extract a unique, flavorful taste profile. Participants in this special barrel program will be able to engage in the selection of these wooden staves, which can be any combination of five flavor profiles chosen especially for this program.
Ticketing packages for the Private Selection experience will also include a chef-curated five-course dinner paired with Maker’s Mark cocktails immediately following the selection, two bottles of the 2022 Breeders’ Cup Maker’s Mark Private Selection, and round-trip ground transportation from Lexington and/or Louisville to those attending the selection experience at the Maker’s Mark Distillery and Star Hill Provisions. Hall of Fame Jockeys Sandy Hawley, Jose Santos and Alex Solis, and Derby winner Mike Manganello will each take part in one of the selected experiences.
Fans will choose between four different dates/locations when purchasing tickets for the Private Selection experience: two tasting experiences will take place in Lexington, Kentucky on March 24 at Keeneland’s Keene Place with Chef Marc Therrien and March 31 at the Apiary with Chef Cooper Vaughan, and two will take place at the Maker’s Mark Distillery with Chef AuCo Lai in Loretto, Kentucky on March 25 and April 1.
There are a total of 10 tickets available for each experience, which will be priced at $3,000 each. Tickets will be available on a first-come, first-served basis. Fans are encouraged to visit BreedersCup.com now to reserve their tickets and to receive the latest ticket information and news leading to the 2022 World Championships. The Private Select Experience is the latest effort by Breeders’ Cup Charities to give back to worthy causes both within the horse racing industry and across the local Kentucky community.
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