Camping World, the Bowling Green-based retailer of outdoor and RV accessories, has become the title sponsor for NASCAR’s Development Series.
The newly named Camping World Series is the top level of NASCAR’s Developmental Series, featuring cars similar in design and appearance to those cars competing in the NASCAR NEXTEL Cup Series and the NASCAR Busch Series.
“Camping World has done a great job raising the level of awareness of their brand through their involvement with their NASCAR sponsorships,” said NASCAR driver Kevin Harvick. “RVers travel hundreds of thousands of miles each year to attend races all over the country, and they are certainly passionate about the sport of racing. I think it’s a natural fit.”
Camping World’s brand presence has grown rapidly with extensive NASCAR Busch Series involvement, including title sponsorship of three NASCAR Busch Series events in Daytona, New Hampshire and California. The company also has sponsorship relationships with Richard Childress Racing and Kevin Harvick Inc., which includes primary sponsorship for NASCAR Busch Series entries as well as 19 races as primary sponsor for the 2007 NASCAR Craftsman Truck champion Ron Hornaday Jr.