FRANKFORT, Ky. — Congo LLC, an employee service company that works with brands like Alani Nu and Prime Hydration, is set to expand the presence of its Louisville headquarters with an $8.25 million project that will create 500 high-wage, full-time jobs in the Louisville area.
The recent growth of Congo’s CPG brands Alani Nu, Prime Hydration and 3D Energy has given rise to the need for an expansion of the company’s headquarters. The company will relocate its Louisville headquarters to a 110,000-square-foot location at 13551 Triton Park Blvd., moving from its current 18,000-square-foot facility. Congo currently employs 95 people at the location and will create 500 additional high-wage, full-time jobs over the next 10 years.
This expansion adds to Kentucky’s thriving food and beverage sector. Administration-to-date has announced nearly 170 new-location and expansion projects within the industry that are expected to create more than 4,700 full-time jobs with over $4.7 billion in new investments.
Louisville Mayor Craig Greenberg spoke on Congo’s international presence and the immense growth the company can bring to Louisville.
“The expansion of Congo Brands’ headquarters will bring hundreds more well-paying jobs to our city and continue to bolster our reputation as a hub for beverage development expertise,” said Mayor Greenberg. “Congo’s explosive international growth and strong product development and marketing have propelled them to international acclaim and the city of Louisville is proud to support this homegrown headquarters with this latest expansion. Congo Brands demonstrates Louisville’s unique value to all types of beverage companies looking to develop products, grow market share and ultimately transform the industry.”
Congo’s investment and job creation furthers recent economic momentum in the commonwealth, as the state builds back stronger from the effects of the pandemic.
To encourage investment and job growth in the community, the Kentucky Economic Development Finance Authority (KEDFA) today preliminarily approved a 10-year incentive agreement with the company under the Kentucky Business Investment program. The performance-based agreement can provide up to $7.5 million in tax incentives based on the company’s investment of $8.25 million and annual targets of:
- Creation and maintenance of 500 Kentucky-resident, full-time jobs across 10 years; and
- Paying an average hourly wage of $49.80 including benefits across those jobs.
By meeting its annual targets over the agreement term, the company can be eligible to keep a portion of the new tax revenue it generates. The company may claim eligible incentives against its income tax liability and/or wage assessments.
In addition, Congo can receive resources from Kentucky’s workforce service providers. Those include no-cost recruitment and job placement services, reduced-cost customized training and job-training incentives.