LOUISVILLE — Brown-Forman Corp., one of the largest American-owned spirits companies, announces today its plan to distribute its own brands in Italy, effective May 1, 2025.
“We believe setting up our own distribution organization will enable the growth of our brands across all channels in Italy,” said Agnieszka Przybylek, General Manager, Brown-Forman Italy.
“Italy is an important market for driving the growth of our Jack Daniel’s family of brands globally and, in particular, for our latest portfolio additions, Gin Mare and Diplomático Rum. We believe that the creation of our own distribution business in this market will offer increased consumer focus and prioritization of our brands, empowered by a talented team,” said Yiannis Pafilis, EVP, president of Europe, Brown-Forman.
According to IWSR, Italy is among the top five spirits markets in the European Union (excluding the UK) and the leading market for Gin Mare globally. In Italy, Brown-Forman is the #1 company in the premium+ spirits industry, with Jack Daniel’s being the #1 whiskey in the market, and Gin Mare the #2 in the super premium+ gin category, the fastest growing category over the past five years (IWSR 2022).
Brown-Forman directly sells its brands in several European markets, including Belgium, Czechia, France, Germany, Luxembourg, Poland, Slovakia, Spain, Türkiye, and the UK.
More than 150 years old, Louisville-based Brown-Forman beverage alcohol brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Ready-to-Drinks, Gentleman Jack, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare and Diplomático Rum. Brown-Forman has approximately 5,600 employees globally and sold in more than 170 countries worldwide.
