LOUISVILLE, Ky. — GE Appliances’ all-new washer designed for Hispanic consumers in the U.S. became available just ahead of National Laundry Day on April 15. The GE 4.5 cu. ft. Capacity Washer with Spanish-Language Panel with Soaking and Agitation Wash Modes is the first washer of its kind in the U.S., reinforcing GE Appliances’ commitment to creating laundry solutions for all.
The washer has a Spanish-language control panel and custom features that reflect popular Hispanic consumer preferences.
With Hispanics in the U.S. predicted to account for 70% of new homeowners over the next 20 years, GE Appliances is bringing meaningful household solutions to the forefront for this growing U.S. demographic that had been widely underserved.
The 4.5 cu. ft. capacity allows for washing more clothes in fewer loads, ideal for multigenerational families who account for nearly one-third of all U.S. Hispanic households.
GE Appliances has its largest operations at Appliance Park in Louisville, its home since 1951. The 750-acre facility has 8,500 team members who design and build appliances and support corporate operations. The company also has manufacturing plants in Alabama, Georgia, South Carolina and Tennessee, 14 U.S. distribution centers, six national and regional call centers, two research and design centers and two inbound logistics centers. GE Appliances has operations in Puerto Rico and other countries around the world.
“GE Appliances has long delivered meaningful household solutions and our first Spanish-language washer furthers that goal,” said David Wilson, senior commercial director of clothes care at GE Appliances. “As technology is changing, so is the demographic makeup of America’s households and this specially designed laundry solution represents our commitment to delivering products for all and taking into account what matters most to Hispanic customers.”
GE Appliances tailored the washer and complementary dryer to account for specific laundry preferences popular for many Hispanic consumers, who take extra care of preserving their garments by carefully pre-treating and addressing tough spots and stubborn stains before they even go in the wash. The new washer, for example, includes a custom “Añadir Remojo” setting that adds 20 minutes of soaking to any cycle and features a “Más Intenso” setting for soiled items that combines soaking with additional agitation.
The new washer addresses other common laundry day pain points for many Hispanic households. For example:
- “Eco Frío” setting reduces energy usage without sacrificing a great clean, giving peace of mind to those who are conscious about their environmental footprint and utility bills. “Eco Frío” adjusts wash time and agitation to still achieve a deep clean without hot water while saving up to 90% on energy costs.3
- The “Nivel de Agua” control allows users to manually add up to 26 gallons of water for maximum flexibility or let the washer optimize automatically for the most efficient wash on any cycle.
- GE Appliances laundry products are also backed by a 10-year limited warranty on the motor, offering long-lasting performance and peace of mind.
The new GE 4.5 cu. ft. Capacity Washer with Spanish-Language Panel and accompanying Spanish-Language Panel dryer are available now for an MSRP of $799 each. For more product details, visit www.geappliances.com/lavadora-con-panel-espanol.
GE Appliances, a Haier company, appliances are in 50 percent of all U.S. homes. It manufactures and sells under the Monogram, Café, GE Profile, GE, Haier and Hotpoint brands. Products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine & beverage centers, air conditioners, small appliances, water filtration systems and water heaters. For more information on our company, brands, and corporate citizenship, visit www.geappliancesco.com.
