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Riverboat festival attendees encouraged to bring own water bottles

Pure tap provided by Louisville Water and Waterfront Development team

LOUISVILLE, Ky. (Oct . 13, 2014) — In an effort to help make the Centennial Festival of Riverboats an environmentally friendly and green event, visitors to Waterfront Park are asked to BYOB: bring your own refillable water bottle. There’s no need to purchase bottled water at the Festival; instead, guests can enjoy Louisville’s own pure tap.

Louisville Water pure tap fill stationFollowing up on a partnership that has proven to be successful during recent Waterfront Wednesday concerts, Louisville Water has partnered with the Waterfront Development Corporation to provide four strategically located pure tap water “fill stations” marked with pure tap fly banners.

Louisville Water engineers designed the fill station units that connect directly to a water source and provide an ongoing supply of chilled Louisville pure tap.

Visitors to the Festival, which celebrates the Belle of Louisville’s 100th birthday, are encouraged to bring their own water bottles from home and refill them throughout the day at the highly visible fill stations. For those who forget, Louisville Water will sell empty re-fillable BPA-free bottles for $2. The Centennial Festival of Riverboats is the first Waterfront Park event where no bottled water will be available for sale.

“We want to be good stewards with regard to all facets of developing and maintaining Waterfront Park,” Waterfront Develop Corporation’s Ashley Cox Smith said. “Eliminating the trash and toxins that come from plastic bottles as well as being able to provide a steady stream of one of the best tasting tap waters in America are two terrific examples of how we keep the Park clean and vibrant for everyone.”

Louisville’s pure tap has been honored twice in the last five years as the “Best Tasting Tap Water in North America” by the American Water Works Association.

In 1996, Louisville Water was the first utility in the nation to trademark tap water in an effort to promote the quality, value and innovation behind something most people take for granted. Each year, Louisville Water works with over 500 organizations to supply Louisville pure tap with reusable water bottles, pitchers, coolers, cups and the mobile Louisville pure tapto GO units to stress the value of a high-quality drinking water supply.

“Our ongoing pure tap campaign encourages everyone to “Get Back to the Tap,” by making sure pure tap is available in whatever way suits our consumers best,” said Kelley Dearing Smith, Louisville Water’s strategic communications and government relations director. “When you ditch plastic bottles in favor of refillable bottles, pitchers, compostable cups, coolers and easily accessible water fountains, you save money, live healthier, and join a movement for global sustainability.”

For more information about pure tap and other Louisville Water events and activities, contact Kelley Dearing Smith at 569.3695, 533.5052 or [email protected].