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Two communities named new Kentucky Trail Towns

London, Ky.  – London and Stearns are two new communities to be deemed a Kentucky Trail Town.

The Kentucky Trail Town Program is designed to help connect communities to trail systems and assist in developing sites as tourist destinations. The Trail Town Program highlights a community’s authenticity through partnership and promotion of local restaurants, retail stores, lodging and artists. It creates an environment that is inviting to travelers, entrepreneurs and economic development.

First Lady Jane Beshear was in London yesterday to make the announcement. London is only the fifth community in Kentucky to receive this elite tourism recognition.

“Becoming a Trail Town puts you on the map and provides an excellent guide for communities seeking to diversify their economy by developing their tourism industry,” she said.

By developing and connecting trail resources, the Kentucky Trail Town Program also provides health benefits to local citizens through increased access to healthy activities.

More than 40 communities are currently working to become certified Trail Towns. They cater to a number of parks, forests and rivers all over Kentucky. London was preceded by Dawson Springs, Livingston, Morehead and Olive Hill. It will be followed by Stearns in McCreary County.

Once a community has been certified as a Kentucky Trail Town, the Office of Adventure Tourism and the Tourism, Arts and Heritage Cabinet will market these communities and the services they offer. They will receive assistance in acquiring highway signage, prominent placement on websites and promotional materials and maps.