Called ‘Opportunity Afforded’
MURRAY, Ky. (June 21, 2016) — Murray State University has unveiled a new marketing and brand identity consisting of a centralized theme of “Opportunity Afforded” that will be used beginning this summer in messaging both within and beyond the campus community.
In a process that began last fall through surveys, focus groups and market research, MSU engaged various constituents including but not limited to alumni, current and prospective students, parents of students, faculty and staff and community members.
Common themes throughout the research process indicated that students at Murray State are provided with a high-quality education, personal attention shown by faculty and staff and valuable opportunities for experiential learning along with both academic and personal growth.
University administrative staff studied various marketing themes before determining that “Opportunity Afforded” was the truest indicator of thoughts, feelings and emotions shown by various groups towards the University.
“Since 1922, Murray State University has consistently afforded opportunities to students who have been prepared well by our committed faculty and staff to make a difference in our region, the country and the world. This is our history and tradition. I am particularly pleased to be returning to a more traditional shield design which highlights the three stars representing our values of Hope, Endeavor and Achievement,” said Murray State President Bob Davies. “We truly believe that the new “Opportunity Afforded” messaging will resonate with all members of the Murray State community and ring true to our promise and commitment of being the best student-centered university in America.”
Also as part of the new marketing and brand identity, MSU has introduced a new shield that is a fresh look, but very much rooted in traditional aesthetic elements dating back to the University’s beginnings in the early 20th century. The new shield logo echoes the traditional version with a flat top and three central stars symbolizing hope, endeavor and achievement. MSU’s traditional colors of blue and gold will continue to serve as primary visual identifiers of the college.