Creates one site for students, one for operations
VERSAILLES, Ky. (Aug. 4, 2016) — The Kentucky Community and Technical College System (KCTCS) has updated its online presence to make it more user-friendly. Officials say the current website, which has has more than 10 million visits each year, has been split into two sites, one for students and one for the operations side of supporting the colleges.
To help KCTCS engage better with students, the website copy and other content has been changed to be more student friendly. The new writing style is based on research that showed prospective students are overwhelmed and apprehensive about college.
“This gives current and prospective students information in an easily accessible format that quickly helps them find what they need and is written in a way they can understand and relate to,” said KCTCS President Jay K. Box. “Even though students are our first priority, we still need a place for conducting the system’s business, which is now in a different location.”
The new System Office site includes financial and business services information, leadership information, giving options and system initiatives. It is where job seekers, vendors, business partners, government partners and others will find the information they need to work with KCTCS. The site includes a faculty and staff area as well.
All work on the website split, voice development and content was created by the KCTCS Marketing and Web teams from across the state. The next step will be to make similar changes to the 16 college sites.