Business Resources for the Creative Industry workshop to be held in Owensboro

Scheduled for Oct. 7

FRANKFORT, Ky. (Sept. 26, 2016) — The Kentucky Small Business Development Center at Murray State University​, Kentucky Arts Council ​and the Kentucky Innovation Network​ will host a workshop, Business Resources for the Creative Industry, on Oct. 7 in Owensboro.

The conference is aimed at helping individual artists, arts business owners, or creative entrepreneurs start or grow their business. Conference attendees will obtain assistance with business planning, marketing, financing, pricing and growing their business. Questions related to running your small creative business will also be answered.

Agenda: (All times local)

Noon – 1 p.m. – Registration

1–1:45 p.m. – Business Resources for the Creative Industry Panel
Hear directly from representatives of the Kentucky Small Business Development Center and the Kentucky Innovation Network-Owensboro about how their agencies can directly assist you in setting and achieving your small business goals. This panel will include information about the Kentucky Arts Council and a session for you to get answers to questions about your own business.

1:50–2:50 p.m. – Pricing for Profit and Perceived Value Workshop
Developing appropriate pricing for creative work can be extremely difficult, as multiple factors need to be considered. Who is your target audience, and in what specific market will you compete? Will you sell in both the wholesale and retail markets? This workshop for artists, led by Vallorie Henderson with Louisville SBDC, will address these factors as well as how to account for production time, promotional expenses and material costs within your profit margin. Planning for your business’s overall success is critical, because if you don’t treat it like a business, it will never be one.

2:50–3:30 p.m. – Consultation and networking
Take this time to talk one-on-one with our business resource representatives to learn more about how you can use their services for your benefit. You can also use this time to talk with other creative people like yourself to broaden your personal network.