LOUISVILLE, Ky. — To kick off Global Entrepreneurship Week, Nucleus and EnterpriseCorp are launching a new pilot program for early stage companies called RevIt – Accelerating Customer Growth. RevIt will give up to five companies the chance to get free, targeted advice from marketing experts in an intense, 3-hour session in February of 2017.
“Entrepreneurs are experts in the technology and solutions they are building, but often times the strategy of marketing and selling their products falls by the wayside,” Mary Tapolsky, Director of Technology Transfer and Program Administration for Nucleus, said. “We looked at a number of programs happening in other cities to address this problem and custom built this program to fit Louisville’s needs.”
To apply, companies must be located in the Greater Louisville region and have some customer traction and revenue. They must also already have a website and digital analytics on their web traffic. During the application process, the companies will be asked to explain their biggest marketing problem. That information will then be passed along to the marketing coaches who will develop a customized strategy to address the issue.
“RevIt gives the region’s entrepreneurs the opportunity to get advice from the best in the marketing business,” Lisa Bajorinas, Executive Director of EnterpriseCorp, said. “This is the best way to secure customers and ensure long term growth at no cost to the company.”
Entrepreneurs who apply will be asked to share their logo and tagline, website link, website analytics, social media analytics, written marketing plan (if they have one), and a concise statement on their marketing issues or opportunities. All information will be kept confidential.
Marketing experts who volunteer are giving back to and connecting with the entrepreneurial community and will be exposed to new ideas from other participating agencies. Two to three marketing experts will be assigned to each company to review their materials and advise on potential solutions. The American Advertising Federation of Louisville and several marketing agencies in Louisville have already committed to supporting and participating in the RevIt pilot
This will be the first program of this type in Louisville and following completion of the program participants and volunteers will be surveyed to determine best practices moving forward.
“We are hopeful that this will fill a need in the entrepreneurial community and that we can make it an annual program moving forward,” Tapolsky added.
“Startups in this community must have customer traction if they are going to grow and attract new investors,” Bajorinas said. “There are so many fantastic marketing experts in this community. It’s time to connect the dots and get these local companies selling and staying right here in Greater Louisville.”
To learn more about RevIt, apply or volunteer, visit https://enterprisecorp.com/programs/revit/.