Led marketing at Smashburger
LOUISVILLE, Ky. (March 30, 2017) — Angela Sanders has been named chief marketing officer of Long John Silver’s. Sanders will be responsible for leading the marketing team and developing the strategic voice and direction of the brand.
Sanders has more than two decades of consumer-driven marketing experience, with focus in franchised organizations. She led the marketing team in brand strategy and rapid growth at fast-casual start-up Smashburger, and led creative development, media planning, consumer insights, loyalty and menu innovation at Einstein Noah Restaurant Group, Inc. and Boston Market.
She joins Long John Silver’s from 6,000 unit Jackson Hewitt Tax Service Inc. where as senior vice president she was instrumental in the company’s repositioning and successful brand re-launch.
Sanders holds an MBA from Washington University in St. Louis and a BA from Northwestern University.