Home » Kentucky Telco unveils new brand identity as Transcend Credit Union

Kentucky Telco unveils new brand identity as Transcend Credit Union

image001LOUISVILLE, Ky. (Aug. 31, 2017) – Kentucky Telco Credit Union is launching a new brand identity today to begin the company’s formal transition into Transcend Credit Union on Sept. 5.

The newly reimagined brand is centered on the company’s promise to elevate everyday banking experiences, and a more direct reflection of the differences the company makes in its members’ lives by helping them reach their financial goals.

“We found that the name ‘Kentucky Telco Credit Union’ resulted in some confusion about eligibility to become a member,” said CEO Richard Reese when asked what inspired the rebranding effort. “Anyone who lives, works, worships, volunteers, or attends school in 25 nearby Kentucky counties can benefit from becoming a member at Transcend Credit Union. It’s imperative that our brand reflect that inclusiveness.”

Existing and potential new members can expect a smooth transition during the switchover next week. Transcend Credit Union will deliver 100 percent of the personalized services Kentucky Telco was known for, including the unbeatable personal service of a local credit union, 24-hour account access, and the region’s most flexible array of financial services.

“What really sets us apart is our unparalleled commitment to providing exceptional service,” added Reese. “Our members are at the forefront of everything we do, so we hope the residents of the communities we serve find our new look to be warm, friendly, helpful, and informational – just like the Transcend employees who help our members every day.”

To celebrate the launch of Transcend Credit Union, each of the company’s eight branch locations – which stretch from Louisville to Lexington and west into Owensboro – will host open house festivities from 9 a.m. to 4 p.m., Sept. 5-8. Open house festivities will include light food and beverages, enter-to-win opportunities, and special promotions.

About Transcend Credit Union
Transcend Credit Union (formerly Kentucky Telco Credit Union) was founded in 1934 for the benefit of Southern Bell Telephone and Telegraph employees in Louisville, Kentucky. Since then, Transcend Credit Union has expanded the field of membership to include anyone who works, lives, worships, volunteers, or attends school in 25 nearby counties. Transcend Credit Union currently serves over 46,000 members throughout Louisville, Lexington, Owensboro, and Southern Indiana, and offers a full range of deposit, loan, and mortgage products. Services are offered through eight branch locations, an extensive ATM network, and the latest electronic services including a mobile app that features check deposit and loan application options.

For more information, please visit www.KYTelco.com.