Home » A year of RiverLink tolling, a year of growth

A year of RiverLink tolling, a year of growth

Number of prepaid accounts and transponders nearly doubles

image002JEFFERSONVILLE, Ind. (Jan. 26, 2018)The first year of tolling on three bridges connecting Louisville and Southern Indiana saw significant growth in the number of RiverLink prepaid accounts and the number of RiverLink transponders requested. Nearly 150,000 RiverLink prepaid accounts were opened in the first year of tolling and nearly 335,000 transponders requested.

“We’re encouraged to see both the number of RiverLink accounts opened and transponders requested nearly double in the first year of tolling,” said Megan McLain, innovative finance manager with the Kentucky Transportation Cabinet. “But, we want to see more drivers crossing the bridges with transponders in this second year of tolling. Having a prepaid account and transponder is the easiest and most cost-effective way to cross a tolled bridge. It saves drivers money.”

On average, 63 percent of weekday drivers used transponders while crossing the tolled bridges in December 2017. The number of crossings with transponders was up 19 percent from January 2017, the first month of tolling, when 53 percent of weekday drivers used transponders.

“Increasing the number of drivers using prepaid accounts and transponders is only one goal for the new year,” said Scott Adams, Indiana Department of Transportation director of tolling for the Ohio River bridges. “There have been successes in our first year of tolling, but there have also been challenges. We’re always learning from those challenges, listening to our customers and working to improve our tolling system.”

Continuing Improvements

Several improvements are underway, including adding more customer service representatives, a proactive assessment of the tolling system and additions designed to improve the customer experience.

An additional training class for customer service representatives was completed earlier this month, with another class currently underway. The training classes are in addition to nearly two dozen new agents added at the end of the year. In total, nearly 100 customer service representatives are expected to be answering calls by mid-February. Additional agents will be trained and added, as needed.

Another improvement will offer online conversion to customers who owe tolls and choose to open a prepaid account. If an account is opened and transponder requested, tolls owed are lowered to transponder rates and fees are waived. The conversion offer is only available before an account reaches collections status (fourth toll notice). Currently, customers have to talk to a customer service representative to convert to a prepaid account. The option will soon be available online at www.riverlink.com.

Another major improvement on the way is a “pay-by-plate” option. The option is being developed and is expected to be in place this summer. It will allow customers without prepaid accounts to pay a toll without waiting for an invoice. Drivers will be able to use their license plate number and other authenticating information to pay tolls online.

Fourth Quarter Crossings

Steady crossings were seen again in the fourth quarter. There were 7.3 million crossings on the three tolled bridges in the fourth quarter of 2017. As expected, the summer travel months saw the most crossings of the tolled bridges.

January February March Total
First Quarter Crossings (in millions) 2.24 2.11 2.60 6.95
April May June Total
Second Quarter Crossings (in millions) 2.58 2.64 2.64 7.86
July August September Total
Third Quarter Crossings (in millions) 2.62 2.62 2.47 7.71
October November December Total
Fourth Quarter Crossings (in millions) 2.55 2.42 2.36 7.33

Crossings remained consistent on all three tolled bridges, the I-65 Abraham Lincoln Bridge, I-65 Kennedy Bridge and SR 265 Lewis and Clark Bridge.

January February March Q1 Average
Weekday Average Number of Crossings 79,667 83,014 89,489 84,057
Weekend Average Number of Crossings 54,644 57,434 67,530 59,869
April May June Q2 Average
Weekday Average Number of Crossings 92,178 91,559 93,979 92,572
Weekend Average Number of Crossings 73,444 67,207 71,484 70,712
July August September Q3 Average
Weekday Average Number of Crossings 89,846 90,000 88,063 89,303
Weekend Average Number of Crossings 72,873 69,369 66,322 69,521
October November December Q4 Average
Weekday Average Number of Crossings 88,893 86,659 84,448 86,667
Weekend Average Number of Crossings 66,252 64,292 59,120 63,221

Transponder Usage

The number of drivers crossing tolled bridges with transponders increased two percentage points from the third quarter to 63 percent in the fourth quarter.

Q1 Q2 Q3 Q4
Weekday 56% 59% 61% 63%
Weekend 42% 45% 45% 49%

In the fourth quarter, 2.7 million crossings were made without a transponder. A driver saves $2 per crossing when using a prepaid account and transponder. Drivers could have saved $5.4 million with prepaid accounts and transponders.

RiverLink Accounts and Transponders

The number of RiverLink prepaid accounts and the number of transponders requested continued to grow at a steady pace.

The number of RiverLink prepaid accounts increased nearly 10 percent in the fourth quarter to nearly 150,000 accounts. Nearly 335,000 transponders were requested in the first year of tolling.

3/31/2017 6/30/2017 9/30/2017 12/31/2017 % Increase in Q4
RiverLink accounts 107,554 125,843 137,411 149,790 9%
Total transponders 234,103 275,972 305,662 333,449 9%
Local transponders 191,188 225,709 250,409 274,080 9%
E-Z Pass transponders 42,915 50,263 55,253 59,369 7%

For drivers without prepaid accounts and transponders, cameras capture an image of the license plate and an invoice is mailed to the registered owner of the vehicle. There’s no need for drivers to take any action until the invoice arrives.

Initial invoices are for tolls owed, and do not include any penalties. An invoice is mailed to the registered owner of the vehicle. It’s important the owner of the vehicle has his current address on file with the Bureau of Motor Vehicles and County Clerk’s Office, as required by law.

Frequent-User Discount

The number of drivers who qualified for the frequent-user discount was consistent the first three quarters and dipped in the fourth quarter, averaging around 6,200 drivers per month. Fewer people likely qualified for the discount because of fewer crossings made during the holidays and time off work.

Q1 Q2 Q3 Q4
Per Month 7,194 7,365 7,140 6,238

The frequent-user discount is an automatic credit after 40 trips are posted on any of the three tolled bridges in a calendar month. The credit is 50 percent, and each additional trip that month is also discounted 50 percent.

The frequent-user discount is only for drivers in passenger vehicles with RiverLink personal accounts who maintain a positive balance. The frequent-user discount is per transponder, not per account.

Customer Service

The average speed to answer a call to 855-RIV-LINK is declining this month as additional customer service representatives are added and call volumes continue to decrease. After significant improvements this summer, the average time to answer a call to RiverLink customer service increased in the fourth quarter. The average time to answer a call was less than a minute in June and July and just over a minute in August.

Increases in the fourth quarter were tied to significantly higher call volumes that coincided with the announcement of upcoming vehicle registration holds for drivers owing back tolls and fees and two isolated invoicing issues. Both issues were quickly identified and appropriate credits issued to customers. Monitoring processes were reviewed and strengthened.

Call volumes more than doubled from September to October, when upcoming registration holds were first announced. Nearly 61,000 calls were made to RiverLink in October, and just over 27,000 calls were made to customer service in September.

Through the end of last week, the average time to answer a call in January was 4:21 with nearly 28,000 calls received.

Revenue to Date

Revenue numbers are preliminary for the fourth quarter. In the fourth quarter, nearly $23.7 million was collected and split evenly between Indiana and Kentucky. An additional $3.4 million will be received from E-ZPass systems in other states (drivers who crossed the tolled Ohio River bridges with E-ZPass transponders from other states).

The billing cycle is still active, and additional money is being collected from vehicle owners who have received invoices.

Since the start of tolling on Dec. 30, 2016, more than $80.1 million has been collected and split evenly between the two states.

Revenue collected to date is in line with expectations, and both states are meeting their financial obligations for the Bridges Project. Toll revenue can only be used to meet financial obligations of the project and for operations and maintenance of the project area.

1 Comment

Click here to post a comment

  • For those unfortunate enough to have to use this bridge occasionally, and there are many, the experience is less than satisfactory. Any online questions regarding a toll fee are sent out of state and are responded to about two weeks later. Boilerplate language about credit ratings and bill collections is used which for most of us is a world we don’t live in and find to be trivial and annoying. Very poor customer relations effort overall.