American Field partners with Maker’s Mark and Keeneland to host pop-up shopping experiences

LEXINGTON, Ky. — American Field (AF), a curated marketplace for the most innovative and emerging brands in the nation, is heading to Kentucky to set up a curated marketplace of 21 brands at the Keeneland Race Course and at the Maker’s Mark Distillery on April 12-13. By spotlighting authentic and high-quality products, the AF event gives shoppers the ability to connect directly with entrepreneurs who’ve built brands in fashion, food, and lifestyle.

Since 2012 AF has been on a mission to transform the retail experience and is thrilled to have the opportunity to partner with two iconic Kentucky brands for our first markets in the Commonwealth of Kentucky. The curated selection of brands will be traveling from as far as Boston, Massachusetts, and Sea Island, Georgia, to everywhere in between, and will offer products including minimalist women’s jewelry, Made in USA menswear, outdoor grills, and craft cocktail mixers.

On Friday at Keeneland, alongside the AF premium shopping experience which will be located next to the Maker’s Wanted activation area, you’ll enjoy the excitement of horse racing, food trucks, and one the best tailgating locations on the planet – The Hill at Keenelend. For Saturday AF heads to the Maker’s Mark Distillery to pop up alongside the biggest event of the year at Maker’s Mark, their annual Handcraft Festival. Guests have the opportunity to pre-register for a chance to win a $100 voucher to use within the AF activation area either at Keeneland or the Handcraft Festival. www.shopaf.co/makersmark

Dates and Locations:

Friday, April 12 will be held at The Hill at Keeneland Race Course from 11 a.m. to 6 p.m.

Saturday, April 13 will be held on the Maker’s Mark Distillery grounds from 10 a.m. to 4 p.m.

To see the full 2019 schedule visit us online at www.shopaf.co

Confirmed Brands Attending:

  • Ball and Buck
  • Beroeptech
  • Brother Artisan Oil
  • Garden & Gun Field Shop
  • Hook N Hide
  • Jack Rudy
  • Krammer + Stoudt
  • Mill City Fineries
  • Nancy Nelson Jewelry
  • Norton and Hodges
  • Olaf Olsson
  • Pakmule
  • Polkadog Bakery
  • Russell Moccasin
  • Sallye Ander
  • Sea Island Forge
  • Sister’s Sauce
  • Stonehill Designs
  • Storyteller Studio
  • Traveler Trading Co.
  • Vortic Watch
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