LEXINGTON, Ky. — With Triple Crown season on our heels, two brands based in the Horse Capital of the World – StableDuel and Wrigley Media Group of Lexington – are teaming up. Offering daily contests at more than 25 racetracks in the U.S. and Europe including Keeneland, Pimlico, Santa Anita and Del Mar, StableDuel is a first-of-its-kind contest app offered in the horse racing industry. Wrigley Media Group helped launch the new brand by producing video content, helping the company increase fanship for the sport.
Wrigley Media, a Lexington-based video content producer, helped the StableDuel team create a plan to market the unique platform.
StableDuel provides a competitive and team-player atmosphere where players both cheer on their opponents and try to beat them. The game requires that players select a “stable” of horses from a specified “race card” on a given day, while staying within an established salary cap for the stable. Points are awarded for each horse based on two factors: finishing position and margin of victory/defeat. The points for each horse are added up to determine the total score for each stable; the stable with the most points wins.