Global cereal and snack maker Kellogg Company has announced plans to boost its Midwest production operations following the acquisition of IndyBake Products LLC in Seelyville, Ind., and Brownie Products Co. in Gardner, Ill. Both IndyBake and Brownie are privately held contract manufacturing businesses that produce cracker, cookie and frozen dough products.
Both IndyBake Products and Brownie Products have been partners to Michigan-based Kellogg for many years as contract manufacturers. Combined revenues for IndyBake Products and Brownie Products were approximately $50 million in 2007.
Kellogg will retain IndyBake’s existing 90-member workforce in Seelyville, a town of nearly 1,200 located approximately 75 miles west of Indianapolis, and expects to add approximately 300 new full-time and contract positions over the next several years. The Seelyville facility will primarily produce crackers for Kellogg, including Keebler, Club and Cheese-It brands.
“Expanding our snacks business is a key element of Kellogg’s business strategy and commitment to driving sustainable growth,” said Kellogg President and CEO David Mackay. “This acquisition will help us expand our capacity to manufacture existing and proprietary snacks products as well as enable new product innovations.”
Financial terms of the acquisition have not been released.